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Roxio Releases Crunch
Tuesday, May 8, 2007 - 7:25 AM EST
Posted by: Glenn
Roxio today released Crunch, a software application for quickly and easily converting computer-based video entertainment for viewing in the living room through Apple TV. Supporting a broad range of personal video content including DVD-Video, MPEG-1, MPEG-2 and DivX files, Roxio Crunch uses "powerful compression technologies and straightforward settings" to format video for optimal playback. In addition to converting files for Apple TV, Roxio Crunch also enables users to view their favorite content on the road with predefined options for output to iPod and the soon to be released iPhone.
"Apple TV, iPod and iPhone are part of a new wave of devices that provide consumers with a broader range of options for how and where they enjoy their personal entertainment" said Vito Salvaggio, vice president, Mac Business Unit, Sonic Solutions. "We are pleased to offer consumers an easy way for enjoying all their video content on these exciting new Apple devices."
Roxio Crunch provides the following features:
 Converts native QuickTime file formats, such as DV, AVI, MOV, and MPEG-4
Converts non-QuickTime file formats, such as MPEG-2 and DivX
Converts DVD movies and discs created with Toast, iDVD, DVD Studio Pro, and other DVD authoring applications
Offers multiple MPEG-4 and H.264 quality settings tailored for use with Apple TV, iPod, or iPhone
Automatically adds converted video to iTunes library for easy syncing with Apple devices
Includes batch video file conversion
Roxio Crunch requires Mac OS X 10.4.9, 256MB RAM, 50MB of free hard disk space for installation and up to 15GB of temporary free disk space during usage, QuickTime 7.1.5 or later and iTunes 7.1.1 or later. It is available for download at an introductory price of $40. A dual-platform Mac and Microsoft Windows version will be available at retail stores later this quarter.
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