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Mac Mini Wins Gold
Friday June 24, 2005 8:15 PM EST

The Apple Mac mini has been awarded Gold in the 2005 Industrial Design Excellence Awards from the Industrial Designers of America in the computer equipment category. The Industrial Design Excellence Awards are dedicated to fostering business and public understanding of the importance of industrial design excellence to the quality of life and the economy.

The Mac mini is the most affordable and compact computer offering from Apple ever. It weighs only 2.9 pounds and sits just two-inches high. A retail price starting at $499 makes the Mac mini attractive to an entirely new segment of computer users. However, its compact form and affordable price doesn't sacrifice power. Inside, the machine boasts a PowerPC G4 processor, slot-load combo DVD-CDRW drive, up to 80 gig hard drive, a speaker and is configurable with Airport Extreme and Bluetooth wireless communications.

It is a BYODKM (Bring Your Own Display, Keyboard and Mouse) system, so you can use the peripherals you already have or choose any combination of new devices. The design's streamlined aesthetics perfectly complement Apple's existing product line. Sales have been strong. First quarter results exceeded company expectations by 15 percent.

"In the last century, Braun led the design world by doing what it preached resulting in beautiful Eurostyle appliances in kitchens across America. Today Apple is the leader, continuing to hammer away at both bad design and fluffy design. Their design philosophy is getting close the ultimate "less is more." The only decoration is the logo - valid only because it stands (subtly) for such good design. The color, the shape, the materials all whisper perfection so loudly that there is no room for competition. - Tucker Viemeister, FIDSA, President, Springtime - USA"

The complete list of winners will be featured in the June 27th issue of Newsweek magazine.

More Information:
  2005 Industrial Design Excellence Awards
  Computer Equipment Category
  Industrial Designers of America
  More News
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