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Apple Intros New iPad Air and iPad mini
Tuesday, October 22, 2013 - 3:01 PM EST
Posted by: Staff

Apple today announced iPad Air, the latest generation of its category defining device, featuring a 9.7-inch Retina display in a new thinner and lighter design. Precision-engineered to weigh just one pound, iPad Air is 20 percent thinner and 28 percent lighter than the fourth generation iPad, and with a narrower bezel the borders of iPad Air are dramatically thinner-making content even more immersive.

Apple today also announced iPad mini with Retina display, bringing all the pixels from the 9.7-inch iPad to its 7.9-inch screen, delivering razor sharp text and detail in the same amazingly thin and light design. The new iPads feature the powerful and power-efficient Apple-designed A7 chip with 64-bit desktop-class architecture, ultrafast wireless with faster built-in Wi-Fi and expanded LTE cellular connectivity, and the newly-designed iOS 7 featuring hundreds of great new features.

"iPad created an entirely new mobile computing experience, and the new iPad Air is another big leap ahead. It is so thin, light and powerful, once you hold one in your hand you will understand what a tremendous advancement this is," said Philip Schiller, Apple's senior vice president of Worldwide Marketing. "iPad Air with its 9.7-inch Retina display weighs just one pound and packs the incredible performance of iOS 7 running on a 64-bit desktop-class Apple A7 chip, and delivers all-day battery life in the lightest full-sized tablet in the world."

iPad Air with Wi-Fi models will be available in silver or space gray starting on Friday, November 1, for a suggested retail price of $499 for the 16GB model, $599 for the 32GB model, $699 for the 64GB model and $799 for the 128GB model. iPad Air with Wi-Fi + Cellular will be available starting on Friday, November 1 for a suggested retail price of $629 for the 16GB model, $729 for the 32GB model, $829 for the 64GB model and $929 for the 128GB model. iPad 2 is available at $399 for the 16GB Wi-Fi model and $529 for the 16GB Wi-Fi + 3G model for either AT&T or Verizon.

iPad mini with Retina display will be available later in November in silver or space gray. iPad mini with Retina display Wi-Fi models will be available for a suggested retail price of $399 for the 16GB model, $499 for the 32GB model, $599 for the 64GB model and $699 for the 128GB model. iPad mini with Retina display Wi-Fi + Cellular models will be available for a suggested retail price of $529 for the 16GB model, $629 for the 32GB model, $729 for the 64GB model and $829 for the 128GB model. Additionally, the original iPad mini is now offered at a more affordable price of $299 for the 16GB Wi-Fi model and $429 for the 16GB Wi-Fi + Cellular model for either AT&T, Sprint or Verizon.



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