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Anyone been to the new NYC store yet?
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queens_nyc
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PostPosted: Sat May 20, 2006 11:00 am    Post subject: Anyone been to the new NYC store yet? Reply with quote

I'm dying to swing by...

The Apple Store Fifth Avenue to Open on Friday, May 19

NEW YORK—May 18, 2006—Apple® will open its newest and most extraordinary retail store yet on New York’s Fifth Avenue on Friday, May 19 at 6:00 p.m. EDT. The Apple Store® Fifth Avenue is Apple’s most architecturally innovative store, featuring a distinctive 32-foot glass cube that creates a stunning new destination on Fifth Avenue, one of the world’s most popular shopping areas. The Apple Store Fifth Avenue will be open 24 hours a day, 365 days a year, to offer an unprecedented level of service.

“We opened our first New York store in SoHo in 2002, and it has been successful beyond our dreams. Now we’re thrilled to open our second New York store on Fifth Avenue,” said Steve Jobs, Apple’s CEO. “With outstanding service and an amazing location open 24 hours a day, we think the Apple Store Fifth Avenue is going to be a favorite destination for New Yorkers and people around the world.”

The new store offers more than 100 Macs and nearly 200 iPods for customers to try before they buy, as well as the world’s largest assortment of accessories to help you get the most out of your Mac® or iPod®. The Apple Store Fifth Avenue also has the largest staff of any Apple Store, with nearly 300 highly trained Mac Specialists, Mac Geniuses and Creatives who offer free tips and tricks on photography, movies and music to make creative projects come to life at The Studio. The new store will feature a combined 45-foot Genius Bar, iPod Bar and The Studio where customers can get face-to-face support, free advice and work on creative projects at any hour of the day or night.

At the Apple Store Fifth Avenue, knowledgeable salespeople are available to help customers learn about all the latest products from Apple including the newly designed MacBook™, the world’s most advanced consumer notebook featuring Intel Core Duo processors, as well as 15- and 17-inch MacBook Pros and Apple’s full line of desktop computers and iPods. The hands-on Apple Store experience provides visitors with a chance to test-drive Apple’s entire product line including the iPod Hi-Fi, an all-new high-fidelity speaker system that works seamlessly with the iPod to redefine the home stereo system, the fifth generation iPod with its gorgeous 2.5-inch color screen that can display album artwork, photos and video, as well as the iPod nano, the revolutionary full-featured iPod that holds 1,000 songs yet is thinner than a standard #2 pencil.

More than 147 million people on three continents have visited Apple retail stores since they opened in May 2001. Apple’s Retail division generated more than one billion dollars in revenue during the 2005 holiday shopping season, solidifying Apple’s position as one of the fastest-growing retailers in the world. Apple now operates 147 stores, including six in Japan, six in the U.K. and two in Canada.

The Apple Store Fifth Avenue is located at 767 Fifth Avenue between 58th and 59th Streets, neighboring Central Park, FAO Schwarz and Bergdorf Goodman.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online music store.

Press Contacts:
Steve Dowling
Apple
(408) 974-1896
dowling@apple.com

Amy Barney
Apple
(408) 974-2046
abarney@apple.com
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andp
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PostPosted: Sat May 20, 2006 1:39 pm    Post subject: Reply with quote

I would love to go. Very Happy

I was thinking about making a trip to NYC this summer with my friend, but unfortunately he is in a wheelchair. I assume the store has access for handicap people, because there is no way he could ever make it down those glass stairs. If anyone out there knows about the accessibility to the store for the handicap, please let me know.
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devo
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PostPosted: Sat May 20, 2006 4:08 pm    Post subject: Reply with quote

I'm digging on those time-lapse photos of the grand opening. Cool

I can't wait for my next trip to the Big Apple!
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iMav
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PostPosted: Sat May 20, 2006 4:45 pm    Post subject: Reply with quote

My wife and I were planning a trip this fall to NYC (i've never been)...however, we had to postpone it.

Our plan now is to be in NYC for next year's NFL draft. So I will DEFINITELY stop by! Smile
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devo
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PostPosted: Sat May 20, 2006 7:02 pm    Post subject: Reply with quote

iMav wrote:


Our plan now is to be in NYC for next year's NFL draft. So I will DEFINITELY stop by! Smile


I hope your team doesn't have to pick first! Wink

I'm always surprised to hear how many people haven't been to NYC. You should have a really good time. Who knows, maybe I'll be in the city the same day you are there. Meet you at the Genius Bar? Laughing
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MacScout67
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PostPosted: Sun May 21, 2006 2:39 pm    Post subject: Reply with quote

andp wrote:
I would love to go. Very Happy

I was thinking about making a trip to NYC this summer with my friend, but unfortunately he is in a wheelchair. I assume the store has access for handicap people, because there is no way he could ever make it down those glass stairs. If anyone out there knows about the accessibility to the store for the handicap, please let me know.


Apparently there is an elevator for wheelchairs right next to the glass stairs. You can see the lift go up about half way through this video.

http://www.youtube.com/watch?v=y6BFhRkUJEI
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picaman
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PostPosted: Sun May 21, 2006 4:07 pm    Post subject: Reply with quote

I work about a 5 minute walk away, so I'm going to try to go on my lunch hour tomorrow (Monday). If it's not too crowded, that is. I was thinking of going Friday, but the size of the crowd and the bad weather made my decision easy. The store ain't going anywhere.

To be honest though the cube makes me nervous. Everyone is wondering how they are going to keep it clean. As I said on digg, one word: pigeons.

More than that, though, I see what happens to glass in the city on subway car windows all the time: Etchall.

http://www.etchall.com/store/etching_creme.htm

That glass cube is going to require constant vigilance. I hope Steve has a New Yorker advising him on cube security. There's a city full of highly creative vandals.

Confused

Jamie
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devo
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PostPosted: Sun May 21, 2006 5:23 pm    Post subject: Reply with quote

picaman wrote:


To be honest though the cube makes me nervous. Everyone is wondering how they are going to keep it clean. As I said on digg, one word: pigeons.



I know what they can do. First off, put four of these on top of the cube. Then buy a life-time supply of this. Wink

I also hope Apple listens to the old saying "Those who live in glass houses should not throw stones" It might be time to lay off those pot shots at Microsoft. Laughing

I can't wait to visit the store! I usually come into the city once a month to visit family.
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Texark
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PostPosted: Mon May 22, 2006 12:46 am    Post subject: Reply with quote

MacScout67 wrote:
andp wrote:
I would love to go. Very Happy

I was thinking about making a trip to NYC this summer with my friend, but unfortunately he is in a wheelchair. I assume the store has access for handicap people, because there is no way he could ever make it down those glass stairs. If anyone out there knows about the accessibility to the store for the handicap, please let me know.


Apparently there is an elevator for wheelchairs right next to the glass stairs. You can see the lift go up about half way through this video.

http://www.youtube.com/watch?v=y6BFhRkUJEI


There is a picture of the elevator and nice pictures of the inside of the store here....
http://www.notebookreview.com/default.asp?newsID=2949&article=Apple+Store+New+York+Opening
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andp
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PostPosted: Mon May 22, 2006 11:14 am    Post subject: Reply with quote

Thanks guys for the info about the elevator.
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picaman
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PostPosted: Mon May 22, 2006 12:04 pm    Post subject: Reply with quote

Lunch hour at the new Apple Store:

First impression of the cube--very, very cool. I was walking east across 58th St., which has a lot of construction and scaffolding and such right now. And when you reach 5th Avenue, your view opens up and there's the cube. There's an island of space between you and the cube, and it's still enormous and a very impressive sight. There's glass elevator access, the glass stairway down, and I spotted an unobtrusive security guard standing off to the side. There may be more--the area is a popular hangout for tourists, so some crowd members may have had a more official capacity.

The GM Building basement has always been a dog of a retail space, even with its amazing location at the top of the 5th Avenue. To mix a metaphor, Apple has taken lemons and made lemonade. The cube draws you in, even if you have no idea what's at the bottom of the stairs. And the suspended Apple logo is classy and elegant.

I've never been to an Apple Store (I'm a Tekserve kind of guy). But it's an exciting retail environment, to be sure. There were hundreds of customers milling around an enormous open room, with stations of dozens and dozens of Apple product to try. Even with the crowds, there was so much product on display that I had no trouble at all trying the new MacBook (unexpected love of that Chiclets keyboard), a Mac Mini hooked up to a 23" Apple Display (I may have to put my Philips 23" HDTV to better use), an iPod w/Video and a Nano (never used anything other than a Shuffle), and other stuff as well.

This may be the place I'll take my Apple stuff if I need a Genius Bar experience. There are a lot of staff at it, and it seems to be a bit better organized than the Tekserve "take a number" approach. Plus I can go at 5:00 in the morning before work and avoid the crowds.

Interestingly, even with the enormous number of customers, I still had very pleasant Apple salespeople approach on two separate occasions and offer help if I had questions. Definitely an atypical NYC retail experience--I could wander around an empty Best Buy for hours without an offer of help. Even the guy at the bottom of the stairs with the bottle of Windex and a rag (really!) smiled when I came in.

On 5th Avenue, where the Abercrombie and Fitch store employs a shirtless muscle boy at the store entrance, and the Sirius store has a model dancing in the window with her headset on, it's nice to see that Apple can attract much bigger crowds with a simple, elegant, and cool presence.

Questions? Ask away!

Smile

Jamie
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Texark
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PostPosted: Mon May 22, 2006 3:21 pm    Post subject: Reply with quote

picaman wrote:


Questions? Ask away!

Jamie


Did you buy anything? Very Happy
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picaman
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PostPosted: Mon May 22, 2006 5:20 pm    Post subject: Reply with quote

Texark wrote:
Did you buy anything? Very Happy


Who can afford Apple stuff? Razz

I was really very impressed with the MacBook, but I'm not in the market. At some point I may buy an Intel Mini, but my G5 Mini is doing just fine for me right now. If they come out with a home theater solution I like I'll buy that on the spot.

They need to sell t-shirts. I'd buy one of those. Maybe they do and I just missed them.

Smile

Jamie
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curt
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PostPosted: Mon May 22, 2006 6:07 pm    Post subject: Reply with quote

picaman wrote:

They need to sell t-shirts. I'd buy one of those. Maybe they do and I just missed them.


I've always though it would be a good idea for them to sell t-shirts with an Apple logo on the front and store location on back. Like the ones they give away at store openings. I could see people collecting them like they do with Harley Davidson dealer shirts from across the county.
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PostPosted: Mon May 22, 2006 6:37 pm    Post subject: Reply with quote

I would totally buy one at every apple store I went in...
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