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Apple Buys Chip Designer

 
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Brian
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PostPosted: Wed Apr 23, 2008 2:35 am    Post subject: Apple Buys Chip Designer Reply with quote

Apple Buys Chip Designer
Approved by: Brian
Category: Apple

Forbes- "Late Tuesday, in response to questions from Forbes.com, an Apple spokesman said Apple has agreed to buy a boutique microprocessor design company called PA Semi. The company, which is known for its design of sophisticated, low-power chips, could spell a new future for Apple's flagship iPhone, and possibly iPod products as well."

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* We are in the process of changing the "More News" forum, so this topic might seem out of place.
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PostPosted: Wed Apr 23, 2008 11:52 pm    Post subject: Reply with quote

This could actually be a good thing. I read that the CPU's are based on the PPC architecture or something like that. I could reduce the cost of iPhones/iPod Touches and open the door for even more powerful iPods and many other devices. Who knows what ole' Stevie Boy has up his sleeve. . .
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PostPosted: Thu Apr 24, 2008 1:55 am    Post subject: Reply with quote



They better get Apple to pay their hosting fees fast. Laughing

I'm a little surprised that Apple bought this company with Atom coming out. A lot of people are saying that it's for the iPhone and iPod, but I wonder if these chips could also end up in some computers?
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PostPosted: Thu Apr 24, 2008 5:12 am    Post subject: Reply with quote

hackersmovie wrote:
I could reduce the cost of iPhones/iPod Touches and open the door for even more powerful iPods and many other devices. Who knows what ole' Stevie Boy has up his sleeve. . .

I really hope so, the iPhone is a great device but the current cost is just to prohibitive for most people, especially in the UK where most people are used to not just subsidised phones but discounted contracts also.
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PostPosted: Thu Apr 24, 2008 5:49 am    Post subject: Reply with quote

Its extremely doubtful this acquisition has anything to do with ipod/iphones. They make low power designs but low power as in laptops (think more macbook air/eee pc) not low power as in pda/phones. They are rated in the single digit watt range. Phones/PDAs etc use processors in the milli-watt range.

I get the feeling atom is probably in the same boat. The early generations will be way too power hungry to compete with arm based processors in truly mobile devices.
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PostPosted: Thu Apr 24, 2008 5:54 am    Post subject: Reply with quote

Chris..S wrote:
Its extremely doubtful this acquisition has anything to do with ipod/iphones. They make low power designs but low power as in laptops (think more macbook air/eee pc) not low power as in pda/phones. They are rated in the single digit watt range. Phones/PDAs etc use processors in the milli-watt range.

I get the feeling atom is probably in the same boat. The early generations will be way too power hungry to compete with arm based processors in truly mobile devices.


Hmm...

Forbes.com wrote:
The company, which is known for its design of sophisticated, low-power chips, could spell a new future for Apple's flagship iPhone, and possibly iPod products as well.


Seems to be some conflict here. . .
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Chris..S
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PostPosted: Thu Apr 24, 2008 6:39 am    Post subject: Reply with quote

Forbes are known for their accurate tech reporting Wink

Mind you, in this instance, they aren't alone. Journalists everywhere seem to hear low power and jump straight into, its a phone thing.


Last edited by Chris..S on Thu Apr 24, 2008 7:11 am; edited 1 time in total
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PostPosted: Thu Apr 24, 2008 6:42 am    Post subject: Reply with quote

Try this analysis http://www.theregister.co.uk/2008/04/23/apple_pasemi/

/updated.


IPhone CPU spec http://www.arm.com/products/CPUs/ARM1176.html
Intel atom spec http://www.intel.com/design/intarch/Atom500/index.htm?iid=tech_atom_iap

Which by my calculation means the atom processor uses about 4 times the power of the iphone cpu. Obviously that's rough and makes no account of real world performance. I.e. it doesn't compare idle states nor take into account a quicker processor may get through its work faster and therefore back to idle sooner.

Its difficult to get links to PA Semi as their site is down today. These should show that they aren't aiming at mobile devices but power efficient high performance devices.

http://web.archive.org/web/20061016141755/http://www.pasemi.com/
http://web.archive.org/web/20061016141840/www.pasemi.com/downloads/index.html
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PostPosted: Thu Apr 24, 2008 11:10 am    Post subject: Reply with quote

Chris..S wrote:
Try this analysis http://www.theregister.co.uk/2008/04/23/apple_pasemi/

/updated.


IPhone CPU spec http://www.arm.com/products/CPUs/ARM1176.html
Intel atom spec http://www.intel.com/design/intarch/Atom500/index.htm?iid=tech_atom_iap

Which by my calculation means the atom processor uses about 4 times the power of the iphone cpu. Obviously that's rough and makes no account of real world performance. I.e. it doesn't compare idle states nor take into account a quicker processor may get through its work faster and therefore back to idle sooner.

Its difficult to get links to PA Semi as their site is down today. These should show that they aren't aiming at mobile devices but power efficient high performance devices.

http://web.archive.org/web/20061016141755/http://www.pasemi.com/
http://web.archive.org/web/20061016141840/www.pasemi.com/downloads/index.html


WOW! Chis..S, I merely stated there was a conflict, I wasn't taking sides. I was going to do more research myself but, now that you've done it, I thank you!
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PostPosted: Sat Apr 26, 2008 4:45 am    Post subject: Reply with quote

I found some good info on AppleInsider:

Quote:
Though some have speculated that Apple's recent acquisition of P.A. Semi would in some way detract orders for future Intel chips, Jobs explained that the purchase was mainly driven by a liking for the firm's intelligence, rather than its existing products.

Corroborating a recent report by the EETimes, Jobs said Apple has long been involved in custom designing chips for iPhones and iPods and suggested that the company would rely on P.A. Semi’s expertise primarily for the forward development of those handheld products which were never based on Intel designs.


So the chips made by this company are destined for iPods and iPhones even if there existing products aren't suitable this is an investment for the future.
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